Case Studies

Practical growth scenarios across ecommerce company types.

Illustrative before/after scenarios using calculated ecommerce metrics. Actual results vary by category, brand and market.

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Apex growth deskSKU-level reporting for revenue, margin and stock.

18%CM2+37%DRR

Analytics and MIS viewSKU-level reporting for revenue, margin and stock.

18%CM2+37%DRRLowRisk

SKU P&L MIS Forecast CM2

Amazon

Flipkart

Meesho

Myntra

Beauty Marketplace Brand

High ACoS, weak PDP conversion and inconsistent inventory cover.

₹8.4L → ₹19.6LRevenue42% → 21%ACoS5.1% → 9.4%CVR8% → 17%CM2

FMCG Quick Commerce Launch

Low dark-store availability and unclear SKU prioritisation.

71% → 93%Fill Rate₹18K → ₹43KDRR22% → 6%Stockouts11% → 16%CM2

Fashion & Myntra Growth

Size returns and poor product imagery reduced conversion.

3.8% → 7.2%CVR24% → 16%Return Rate31% → 54%Sell-through2.3x → 4.1xROAS

Home & Kitchen Marketplace Reset

Growth depended on discounts while ad spend hid margin leakage.

₹12L → ₹24LRevenue19% → 12%TACOS14d → 38dStock Cover22% → 31%CM1

D2C Shopify Profitability

Traffic was growing but checkout and COD leakage reduced profit.

1.2% → 2.4%CVR18% → 9%COD RTO₹940 → ₹1,180AOV2.1x → 3.4xMER

B2B Corporate Gifting

No structured institutional pipeline or quantity pricing model.

0 → 38/moB2B Orders₹0 → ₹42KAvg Order18% → 27%Gross Margin0 → 11Repeat Buyers

Analytics Profit Reset

Revenue looked healthy but SKU contribution and settlement deductions were unclear.

0% → 100%CM2 Visibility34 → 9Loss SKUs7% → 16%Net Margin3d → 4hReporting Time

Inventory Stockout Recovery

Hero SKUs kept going out of stock during campaign windows.

18% → 4%Stockouts9d → 31dCover₹4.2L → ₹80KLost Sales+38%DRR

Ads Restructuring Scenario

Campaigns mixed discovery, defence and ranking, making spend decisions unclear.

2.1x → 4.6xROAS47% → 22%ACoS0.7% → 1.4%CTR-31%Wasted Spend

Marketplace Expansion

Brand wanted to expand beyond Amazon without repeating margin mistakes.

1 → 5Active Channels₹18L → ₹41LRevenue13% → 9%Return Rate12% → 19%CM2

Nykaa Beauty Education

PDPs did not explain ingredients, routine fit or shade selection clearly.

4.2% → 8.6%CVR+220Reviews₹780 → ₹1,040AOV8% → 5%Returns

Quick Commerce Fill-rate Fix

Demand existed but dark-store gaps caused missed orders.

68% → 94%Fill Rate11 → 39Store Cover₹22K → ₹57KDRR-18%Expiry Risk

Disclaimer: figures are illustrative business scenarios unless real approved client data is provided.