Illustrative Case Study

D2C Shopify Profitability

Traffic was growing but checkout and COD leakage reduced profit.

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Apex growth deskBefore, intervention and after view.

1.2% → 2.4%CVR18% → 9%COD RTO

D2C Shopify Profitability metric storyBefore, intervention and after view.

1.2% → 2.4%CVR18% → 9%COD RTO₹940 → ₹1,180AOV

Checkout frictio COD rules Bundle strategy Email/WhatsApp f

Amazon

Flipkart

Meesho

Myntra

1.2% → 2.4%CVR18% → 9%COD RTO₹940 → ₹1,180AOV2.1x → 3.4xMER

Intervention summary

• Checkout friction reduction

• COD rules

• Bundle strategy

• Email/WhatsApp flows

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.