Illustrative Case Study

Ads Restructuring Scenario

Campaigns mixed discovery, defence and ranking, making spend decisions unclear.

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Apex growth deskBefore, intervention and after view.

2.1x → 4.6xROAS47% → 22%ACoS

Ads Restructuring Scenario metric storyBefore, intervention and after view.

2.1x → 4.6xROAS47% → 22%ACoS0.7% → 1.4%CTR

Campaign split Search term harv Creative refresh CM2-led budget s

Amazon

Flipkart

Meesho

Myntra

2.1x → 4.6xROAS47% → 22%ACoS0.7% → 1.4%CTR-31%Wasted Spend

Intervention summary

• Campaign split

• Search term harvesting

• Creative refresh

• CM2-led budget shifts

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.