Illustrative Case Study

Fashion & Myntra Growth

Size returns and poor product imagery reduced conversion.

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Apex growth deskBefore, intervention and after view.

3.8% → 7.2%CVR24% → 16%Return Rate

Fashion & Myntra Growth metric storyBefore, intervention and after view.

3.8% → 7.2%CVR24% → 16%Return Rate31% → 54%Sell-through

Image and fit-gu Seasonal drop ca Campaign slot pl Return reason au

Amazon

Flipkart

Meesho

Myntra

3.8% → 7.2%CVR24% → 16%Return Rate31% → 54%Sell-through2.3x → 4.1xROAS

Intervention summary

• Image and fit-guide improvements

• Seasonal drop calendar

• Campaign slot planning

• Return reason audit

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.