Illustrative Case Study

FMCG Quick Commerce Launch

Low dark-store availability and unclear SKU prioritisation.

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Apex growth deskBefore, intervention and after view.

71% → 93%Fill Rate₹18K → ₹43KDRR

FMCG Quick Commerce Launch metric storyBefore, intervention and after view.

71% → 93%Fill Rate₹18K → ₹43KDRR22% → 6%Stockouts

City-SKU mapping Dark-store reord Promo guardrails Daily fill-rate

Amazon

Flipkart

Meesho

Myntra

71% → 93%Fill Rate₹18K → ₹43KDRR22% → 6%Stockouts11% → 16%CM2

Intervention summary

• City-SKU mapping

• Dark-store reorder rhythm

• Promo guardrails

• Daily fill-rate monitoring

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.