Illustrative Case Study

Quick Commerce Fill-rate Fix

Demand existed but dark-store gaps caused missed orders.

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Apex growth deskBefore, intervention and after view.

68% → 94%Fill Rate11 → 39Store Cover

Quick Commerce Fill-rate Fix metric storyBefore, intervention and after view.

68% → 94%Fill Rate11 → 39Store Cover₹22K → ₹57KDRR

Store-level cove Pack-size mix City prioritisat Daily replenishm

Amazon

Flipkart

Meesho

Myntra

68% → 94%Fill Rate11 → 39Store Cover₹22K → ₹57KDRR-18%Expiry Risk

Intervention summary

• Store-level cover

• Pack-size mix

• City prioritisation

• Daily replenishment sheet

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.