Illustrative Case Study

Home & Kitchen Marketplace Reset

Growth depended on discounts while ad spend hid margin leakage.

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Apex growth deskBefore, intervention and after view.

₹12L → ₹24LRevenue19% → 12%TACOS

Home & Kitchen Marketplace Reset metric storyBefore, intervention and after view.

₹12L → ₹24LRevenue19% → 12%TACOS14d → 38dStock Cover

Pricing ladder Deal calendar FBA/fulfilment r SKU-level P&L da

Amazon

Flipkart

Meesho

Myntra

₹12L → ₹24LRevenue19% → 12%TACOS14d → 38dStock Cover22% → 31%CM1

Intervention summary

• Pricing ladder

• Deal calendar

• FBA/fulfilment review

• SKU-level P&L dashboard

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.