Illustrative Case Study

Beauty Marketplace Brand

High ACoS, weak PDP conversion and inconsistent inventory cover.

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Apex growth deskBefore, intervention and after view.

₹8.4L → ₹19.6LRevenue42% → 21%ACoS

Beauty Marketplace Brand metric storyBefore, intervention and after view.

₹8.4L → ₹19.6LRevenue42% → 21%ACoS5.1% → 9.4%CVR

Listing refresh Keyword architec Hero SKU stock c Weekly contribut

Amazon

Flipkart

Meesho

Myntra

₹8.4L → ₹19.6LRevenue42% → 21%ACoS5.1% → 9.4%CVR8% → 17%CM2

Intervention summary

• Listing refresh with A+ blocks

• Keyword architecture rebuild

• Hero SKU stock cover planning

• Weekly contribution review

What changed

Apex connected operations, ads, creative, inventory and profitability into one weekly execution cadence. Figures are illustrative and depend on brand, category and market conditions.