SKU profitability should include COGS, platform fees, shipping, returns, ads and discounts.
SKU Profitability Guide referenceDefinitions, decision points and weekly checkpoints.
18%CM2+37%DRRLowRisk
AmazonPractical Guide
What sellers should know.
This page is written for ecommerce teams that need clear decisions, not surface-level definitions.
Some top-selling SKUs may be weak contributors after all costs.
Growth decisions should prioritize high-CM2 SKUs with inventory availability.
Apex builds SKU views that connect revenue and contribution.
Action checklist
Use this as a quick review before changing budgets, inventory, pricing or channel strategy.
✓Calculate CM2 by SKU
✓Flag loss makers
✓Prioritize winners
✓Review weekly
When to review
Review this weekly when revenue, ad spend, stock, returns or marketplace fees are changing.
Common mistake
The biggest mistake is reading this metric alone without checking contribution, inventory and customer behaviour.
Apex support
Apex connects this with catalog, ads, analytics, marketplace operations and profitability planning.
Next step
Use a related calculator, then speak with Apex for a practical growth audit.
Apply This
Turn This Into ActionNeed help applying this to your ecommerce business?
Apex can convert the guide into a SKU, platform, ads, inventory or profitability action plan.
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