Reported revenue and cash received can differ because of deductions, returns, fees and ad charges.
What sellers should know.
This page is written for ecommerce teams that need clear decisions, not surface-level definitions.
Settlement reconciliation prevents margin leakage from staying hidden.
SKU-level reconciliation is better than only account-level checks.
Apex reviews remittance, deductions and contribution together.
Action checklist
Use this as a quick review before changing budgets, inventory, pricing or channel strategy.
When to review
Review this weekly when revenue, ad spend, stock, returns or marketplace fees are changing.
Common mistake
The biggest mistake is reading this metric alone without checking contribution, inventory and customer behaviour.
Apex support
Apex connects this with catalog, ads, analytics, marketplace operations and profitability planning.
Next step
Use a related calculator, then speak with Apex for a practical growth audit.
Need help applying this to your ecommerce business?
Apex can convert the guide into a SKU, platform, ads, inventory or profitability action plan.
